Lianna Brinded | Media, tech, head of brand

Flagship show Squawkbox Europe producer and OBs and liaising with digital

TV Producer (CNBC)

Derivatives Correspondent (Financial News / Wall Street Journal Europe)

Broadcast Journalist (BBC London)

Broadcast Journalist (BBC Kent)

Writer

Writer and researcher for the home affairs, education, foreign and reviews desk

Senior Reporter (Energy Risk)

Editor|Online (Global Custodian

Editor|Online (Euromoney)

Head of Newsroom (IBT UK)

Oversaw the whole newsroom and editorial functions — domestic and world politics, finance and business, tech, lifestyle, sport. Also worked with business development on sponsorship and revenue.

 

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Deputy Editor (of BI UK)

Second to the editor in chief of BI UK, Lianna grew and oversaw the newsroom and directly line managed the most amount of people in the newsroom, primarily those in the finance, news, and politics teams but had oversight and agency on other areas, such as tech and style. She helped grow BI UK from 6 people to that of over 30 and to be one of most read publications in the UK. Worked with HR on talent recruitment and retention as well as commercial opportunities for the firm.

 

Europe Editor / News Editor (Quartz)

Lianna was directly involved with all aspects of Quartz's journalism— includes overseeing and managing coverage across major beats/obsessions across UK, Europe and coordinating and communicating with staff across the US, Asia, and Africa on a daily basis. She's also a passionate writer and communicator and regularly writes news, features, and essays about geo-politics, finance, culture, and diversity.

 

She also supervised and edited the production of daily email newsletters (Daily Brief) and our news-app, as well as contribute to ideas and writing for the Obsessions Email.

 

Meanwhile, she works with audience development as well as the commercial team to develop avenues for revenue

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Head of Yahoo Finance UK

Head of Yahoo Finance UK, overseeing all editorial operations, from breaking news and analysis, to exclusive journalism and original programming. Liaising and building the brand across sales, marketing, PR, product, engineering, partnerships, legal and policy. Also across global initiatives and campaigns.

President/co-global lead of employee resource group elevAsian for Asian staff across Verizon/Verizon Media of around 140,000 staff and budget while working with HR and people functions.

 

Board of Directors for DIAL — a diversity and inclusion membership organisation — and I am the lead in Yahoo Finance UK's exclusive with another D&I network INvolve.

 

One of first 27 people chosen within the company of 10,000+ for a fast track senior leadership development program

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